IGD’s ShopperVista research project is predicting an average annual retail sales growth rate of +5% for convenience stores compared to +3.5% for the total grocery market. Consumers are making more frequent, but smaller-basket shopping trips and click-and-collect services are also growing in importance. These two factors are important demand-side factors, while on the supply-side the four big grocers continue to expand their c-store estates. The result is a cut-throat convenience marketplace with stronger in-store promotions, wider product ranges and more competitive pricing.
The full story is in “Wessenden Briefing” No.162