Wessenden Briefing: Latest Issue

Issue 166 (May 2013)

News Review: the month’s key events in focus

• Key indicators
• Publishing
• Middlemen
• Retailing
• Direct + digital
• Finance round-up

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Magazine Shrink in the USA

A major project assessing the scale and causes of magazine shrink in the US supply chain is the backdrop to a bigger debate about Scan Based Trading.  What is happening and why?  And does it matter to the UK?

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Digital Subscriber Service Survey

Almost 71,000 magazine subscribers responded to a survey about their print and digital reading habits.  What is really going on?  Is there a coherent picture? And what should publishers do?

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Circulation Futures 

The PPA Publishing Futures survey has a detailed section on circulation issues.  What do publishers see as the key opportunities and challenges in retail, subscriptions and free distribution?

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