Consultancy

Health Checks: quick assessments of management structures, information flows, and company processes.

Market Mapping & Consultancy: assessing the size and shape of markets prior to launch or acquisition activity.

Project Management: creating and implementing detailed action plans for launches, promotions and re-engineering projects.

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Market Information

Newsletters and reports analysing trends and developments in the media business.

“wessendenbriefing” is the key newsletter published 8 times per year.

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Research

From desk research through reader questionnaires on to in-store shopper surveys; from B2B through to consumer research.

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Live Events

Seminars, workshops, training & facilitating – both public and tailored for individual clients.

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Networked Communities

Peer-to-peer experience sharing based on hard data and insights.

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Who We Are

Jim Bilton is the Managing Director of Wessenden Marketing and Brandlab Research.

He has worked in a variety of roles in the publishing, research and distribution industries, covering sales, marketing, business planning, retail distribution & logistics, direct marketing, consumer research and general management. He was the managing director of both a newstrade distribution company and a subscription bureau.

He has worked for the PPA, International Thomson, Comag, United Newspapers, Magnum Distribution and AGB Research. He sat on the various committees of PPA and has written for a number of publications including the Financial Times, The Guardian, Campaign, Media Week, Admap, Retail Newsagent, InPublishing, Marketing Week, World Press Journal.

Who We Do It For

Due to the confidential nature of much of our work, we cannot disclose the full list of current clients. However, we have served major companies within the following sectors….. Media, Retail, Wholesale, Distribution + Logistics, Direct Marketing, Finance and Consulting. And in the following countries….. UK, USA, Australia, New Zealand, France, Germany, Norway, Switzerland, Italy.

Click here to see a range of our clients.