What’s New with Wessenden

The world of press: shrinking and challenging

The world of press: shrinking and challenging

Distripress commissioned Wessenden Marketing to track the sales trends in newspapers and magazines around the world and then to zoom in on the key issues facing companies involved in the distribution of international press products.  The key messages of the “Distripress Circulation Monitor ” are….. The decline of print copy…

Print in the digital whirlpool

Print in the digital whirlpool

There is an enduring role for paper and print in the digital world, but as a niche, value-adding tool for engagement rather than as a mass communications channel: that is the conclusion of a major report, commissioned by The Stationers Company and co-authored by Wessenden Marketing – “European Digital Media…

The Big Picture – November 2014

The Big Picture – November 2014

  Demolishing the silos. The Big Picture is the lead article in the “Wessenden Briefing” newsletter. Breaking down barriers is a common theme when looking at internal company structures, but it is also a consistent thread running through a number of industry developments at the moment. Both News UK and…

Wessenden Briefing: Latest Issue

Wessenden Briefing: Latest Issue

Issue 176 (November 2014) News Review: the month’s key events in focus Key indicators Publishing Middlemen Retailing Direct + digital Finance round-up   Inside Worldwide Magazine Distribution How this operation drives magazines into niche and specialist retailers.   The UK press retailing universe The number of retailers selling newspapers and…

Publishing Futures 2014 Overview

Publishing Futures 2014 Overview

Optimism.  Realism.  Challenge. The PPA’s annual Publishing Futures survey provides the most comprehensive set of data on the UK consumer magazine and business publishing sector – but what does it tell us about where the industry’s heading? Jim Bilton of Wessenden Marketing, author of the report, digs into the results…