Publishing Futures Live

Publishing Futures Live will be a toolkit of insight that will help to improve and manage your publishing business – book your place today

Magazine Market Cooldown

Launches are a powerful driver of the magazine business and they are a good indicator of the industry’s health.

ACE and Wessenden launch CDP+ for 2012

The Association of Circulation Executives (ACE) has commissioned Wessenden Marketing to run the Circulation Development Programme Plus (CDP+) in 2012.

News of the World’s Closure – How to fill the £135 million hole?

The dramatic closure of the News of the World has left a gaping hole behind it in the Sunday market. What does this mean to the newspaper industry?

The Big Picture: June 2011

The Big Picture is an overview of the publishing business contained in the lastest issue of “Wessenden Briefing”.  For a sample issue of the newsletter, click on the button on the right of this page. The market is very wobbly and unpredictable out there at the moment, as virtually every key indicator demonstrates. So, getting consumer pricing right [...]

The cutting edge of subscription service

Wessenden ran the annual Subscription Service Survey on behalf of subscription service company Dovetail.  The topline results were summarised in a feature in InPublishing magazine by Dovetail’s md, Julian Thorne…… Consumer expectations of customer service continue to rise. They are also becoming more complex, as consumers are increasingly looking for a digital dimension to their [...]

Taking the lid off independent retailers

Wessenden Marketing undertook a series of focus groups among independent retailers on behalf of Menzies Distribution and D-Cipher.  David Cooke of Menzies outlined the findings in InPublishing magazine…..   Independent retailers perplex most publishers. On one hand, the independent sector still holds a massive share of both newspapers and magazines – maintaining a strong independent [...]

The Big Picture: April 2011

“Our strategy is to be tactical. To test new ideas constantly. To do that, we have to be able to fail cheaply”………The Big Picture is an overview of the publishing business contained in the lastest issue of “Circulation Briefing”. For a sample issue of the newsletter, click on the button on the right of this page.

Publishing Futures at Publishing Expo

Jim Bilton will chair a panel session at Publishing Expo on February 28, “The Business of Publishing”, with an introduction based on the Publishing Futures project.  The panel will be…. Adrian Barrick  CEO, UBM James Tye  CEO, Dennis Publishing Mike Soutar  CEO, Shortlist Media Journalism.co.uk provided an independent summary of last year’s session…….. PPA chair Barry [...]

The Power of Magazines

What do retailers really think about magazines?

The Power of Magazines presentation, commissioned by the PPA, gives an overview of what some of the key retail multiples think of magazines – the product, the trends and how the whole supply chain works.