Archive for the ‘Articles’ Category

Consumers luke warm about digital editions

Consumers luke warm about digital editions

New research from Wessenden shows that UK consumers are still cautious about the digital editions of magazines. As part of the Subscriber Service Survey, commissioned by Dovetail, 150,000 magazine subscribers were questioned about their magazine consumption patterns. 13% claim to have an electronic device on which they can read books and magazines. These ereader owners are [...]

Publishing Futures 2012 launch

Publishing Futures 2012 launch

Wessenden Marketing has partnered with PPA and InPublishing to produce its annual survey of the UK publishing business.

Newer Entries »