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The Big Picture – May 2013

“Bifocal Management.” “Bifocal management” is a neat phrase which captures the current need to keep a long-term strategy in view at the same time as still trying to do the basics of the “day job” That double perspective is a theme which runs through the PPA’s Publishing Futures 2013 report where magazine publishers are trying [...]

Wessenden Briefing: Latest Issue

Issue 166 (May 2013) News Review: the month’s key events in focus Key indicators Publishing Middlemen Retailing Direct + digital Finance round-up ———————————————————————————————————————————————————————————————————————————— Magazine Shrink in the USA A major project assessing the scale and causes of magazine shrink in the US supply chain is the backdrop to a bigger debate about Scan Based Trading. [...]

Business Models for a Digital World

How do they make money from doing that? The PPA recently commissioned Wessenden Marketing to conduct a study into how media companies make money in the digital age, entitled, “Business Models for a Digital World.” Did you know that Amazon loses $3 on every Kindle Fire that it sells in the USA while Apple [...]

Publishing Futures 2013 Overview

Rising profitability & confidence. The “Publishing Futures 2013″ survey revealed an increase in the number of companies showing growth in both turnover and profit as the industry moves from a position of cost-cutting to cost control, and from a more internal focus on reorganisation to a more external focus on income generation. A total of [...]

Apple Newsstand – Early insights for Publishers

The October 2011 launch of Apple’s Newsstand has given the whole digital edition arena a massive boost. Yet the Apple etail outlet it is still a very new route to market with some of the key trends and ratios only beginning to emerge.

ACE and Wessenden launch CDP+ for 2012

The Association of Circulation Executives (ACE) has commissioned Wessenden Marketing to run the Circulation Development Programme Plus (CDP+) in 2012.

4 Insights into Tesco Clubcard Subscriptions

Dovetail, one of the leading subscription fulfilment bureaux, has recently undertaken a detailed review of Tesco-sourced subscriptions across its portfolio of clients at the request of Dovetail‘s publisher User Group. The toplevel findings have been exclusively shared with Wessenden Briefing.

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