Archive for the ‘Carousel’ Category
“Bifocal Management.” “Bifocal management” is a neat phrase which captures the current need to keep a long-term strategy in view at the same time as still trying to do the basics of the “day job” That double perspective is a theme which runs through the PPA’s Publishing Futures 2013 report where magazine publishers are trying [...]
Issue 166 (May 2013) News Review: the month’s key events in focus Key indicators Publishing Middlemen Retailing Direct + digital Finance round-up ———————————————————————————————————————————————————————————————————————————— Magazine Shrink in the USA A major project assessing the scale and causes of magazine shrink in the US supply chain is the backdrop to a bigger debate about Scan Based Trading. [...]
How do they make money from doing that? The PPA recently commissioned Wessenden Marketing to conduct a study into how media companies make money in the digital age, entitled, “Business Models for a Digital World.” Did you know that Amazon loses $3 on every Kindle Fire that it sells in the USA while Apple [...]
Rising profitability & confidence. The “Publishing Futures 2013″ survey revealed an increase in the number of companies showing growth in both turnover and profit as the industry moves from a position of cost-cutting to cost control, and from a more internal focus on reorganisation to a more external focus on income generation. A total of [...]
The October 2011 launch of Apple’s Newsstand has given the whole digital edition arena a massive boost. Yet the Apple etail outlet it is still a very new route to market with some of the key trends and ratios only beginning to emerge.
The Association of Circulation Executives (ACE) has commissioned Wessenden Marketing to run the Circulation Development Programme Plus (CDP+) in 2012.
Dovetail, one of the leading subscription fulfilment bureaux, has recently undertaken a detailed review of Tesco-sourced subscriptions across its portfolio of clients at the request of Dovetail‘s publisher User Group. The toplevel findings have been exclusively shared with Wessenden Briefing.