Archive for the ‘Digital’ Category

Apple Newsstand – Early insights for Publishers

Apple Newsstand – Early insights for Publishers

The October 2011 launch of Apple’s Newsstand has given the whole digital edition arena a massive boost. Yet the Apple etail outlet it is still a very new route to market with some of the key trends and ratios only beginning to emerge.

Magazine industry focusing on Mobile: Key points from AOP Content & Trends Census

Magazine industry focusing on Mobile: Key points from AOP Content & Trends Census

The annual Content & Trends Census, published by the Association of Online Publishers (AOP), reveals the key priorities for UK digital publishers over the next twelve months. A focus on data + audience profiling Publishers will focus on audience profiling in the next 12 months, while driving content across mobile platforms, such as iPad/tablets and [...]

7 ways Magazine Publishers are preparing for Mobile in the United States

The US ABC recently conducted a survey of print publications (newspapers, magazines and B2B titles) to learn how their mobile initiatives were progressing – this is the third time the survey has been run.

Consumers luke warm about digital editions

Consumers luke warm about digital editions

New research from Wessenden shows that UK consumers are still cautious about the digital editions of magazines. As part of the Subscriber Service Survey, commissioned by Dovetail, 150,000 magazine subscribers were questioned about their magazine consumption patterns. 13% claim to have an electronic device on which they can read books and magazines. These ereader owners are [...]