Reaction to the Mary Portas Retail Review

The future of the town centre is of massive importance newspapers and magazines. Commissioning the Queen of Shops to undertake a review of the High Street was a smart PR move. Yet is it any more than that?

ACE and Wessenden launch CDP+ for 2012

The Association of Circulation Executives (ACE) has commissioned Wessenden Marketing to run the Circulation Development Programme Plus (CDP+) in 2012.

Taking the lid off independent retailers

Wessenden Marketing undertook a series of focus groups among independent retailers on behalf of Menzies Distribution and D-Cipher.  David Cooke of Menzies outlined the findings in InPublishing magazine…..   Independent retailers perplex most publishers. On one hand, the independent sector still holds a massive share of both newspapers and magazines – maintaining a strong independent [...]

The Power of Magazines

What do retailers really think about magazines?

The Power of Magazines presentation, commissioned by the PPA, gives an overview of what some of the key retail multiples think of magazines – the product, the trends and how the whole supply chain works.