The cutting edge of subscription service

The cutting edge of subscription service

Wessenden ran the annual Subscription Service Survey on behalf of subscription service company Dovetail.  The topline results were summarised in a feature in InPublishing magazine by Dovetail’s md, Julian Thorne…… Consumer expectations of customer service continue to rise. They are also becoming more complex, as consumers are increasingly looking for…

Single customer view shows massive churn

Single customer view shows massive churn

A milestone in publisher cooperation, “The Single Customer View project”, produced some fascinating and worrying insights into subscriber churn.  PPA commissioned Datalytics and Wessenden Marketing to work together on an analysis of the subscriber files of nine of the UK’s leading magazine publishers who consolidated their active subscribers to create a deduped datapool…