“Hard networking” lies at the centre of a new membership organisation launched by Wessenden Marketing.  Hard networking is peer-to-peer experience-sharing based on benchmarking, data and analysis generated by Wessenden Marketing.  The core of the club is publishingfutures: an annual benchmarking survey, now in its eighth year, which is supplemented by a quarterly Tracker Update.  .  mediahub is aimed at CEOs, CFOs, CMOs and senior publishing executives involved in shaping the strategic direction of their company.  99 companies have already participated in the publishingfutures benchmarking survey from the following sectors: Consumer Magazines, B2B, News Media and Customer Publishing.  They range in size from the major industry players such as Trinity Mirror, Time Inc, Bauer, Immediate, Hearst and Dennis through to small, independents.  By pooling their data into the publishingfutures benchmarking project, participants automatically become members of mediahub and receive back the topline overview of the results free of charge.  To dig deeper into the data, an annual subscription opens up a range of benefits which include reports & updates, networking events and diagnostic business assessments – everything members need to stay ahead in a changing media world.

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