Reports + Presentations

Wessenden Marketing’s public reports and presentations define the key trends and developments in the media business.

For free copies of all these reports, please contact

PUBLISHING FUTURES 2015  Commissioned by the PPA, an overview of where the publishing business thinks it is heading: future prospects, opportunities and threats.  Coming soon…. For more information, please contact


PUBLISHING FUTURES 2014  An overview of where the publishing business thinks it is heading: future prospects, opportunities and threats.  

SUBSCRIBER SERVICE SURVEY 2014  Commissioned by subscription bureau, Dovetail, the survey polls the views of 144,000 active subscribers across 499 magazines published by 62 publishers as to how they feel about their magazine subscription and the customer journey from acquisition to renewal.  

  • Full report available for download shortly. For more information, please contact

5 TOP TIPS FOR SURVIVING IN THE DIGITAL WORLD  An InPublishing webinar where Jim Bilton outlines the five key things that a publisher needs to know in order to turn the digital “to do” list into a real digital strategy.  

DISTRIPRESS CIRCULATION MONITOR 2014  Commissioned by international press association, Distripress, the report tracks print copy sales for newspapers and magazines around the world and details the common issues facing supply chains in different countries.  

DIGITAL EDITIONS ONE YEAR ON  A presentation summarising a major, industry-wide data consolidation exercise, commissioned by the PPA,  which looks at how magazine digital editions are being bought and read by consumers.  

EUROPEAN DIGITAL MEDIA LANDSCAPE TO 2020: The Future of Paper & Print  Commissioned by The Stationers’ Company, the report forecasts the future paper consumption of five sectors: Newspapers, Magazines, Books, Advertising & Commercial and Office & Business.  

  • Click here to listen to Jim Bilton interviewed on Radio 4’s “Today” programme.
  • Click here to download the Executive Summary.
  • For more information, please contact

DIGITAL SUBSCRIBER SURVEY  Commissioned by subscription bureau, Dovetail, this pilot survey polls the views of  active subscribers about their usage of digital editions and publisher websites .



For the full report behind any of the projects below, simply contact


SUBSCRIPTION MODELS ACROSS A DIGITAL WORLD 2012  Commissioned by the PPA, the report looks at subscription marketing practice around the world to set UK publisher models in a global context.

INPUBLISHING FEATURE ARCHIVE  Jim Bilton has written a number of articles for InPublishing magazine which include…

  • “Planning for the digital world”  How to create a digital strategy.
  • “Publishing Futures 2014 – What’s in store?”  How UK publishers see their businesses moving over the next two years.
  • “Specialist Media Insights”  A survey of specialist magazine publishers.
  • “Building payment models for a digital world”  How to get end-users to pay for content.
  • “Magazine Week”  How the industry got together to promote the medium.
  • “Magazine waste”  Why is consumer magazine waste rising?
  • “Managing the covermount addiction”  How to manage this addictive device.

For more information, please contact

BUSINESS MODELS FOR A DIGITAL WORLD 2011  Commissioned by the PPA, the report compares the best of UK publisher subscription practice with what companies in other Media & Entertainment sectors are doing. 

THE POWER OF MAGAZINES A summary of what the key retail multiple groups think about the News + Magazines category.

SUBSCRIPTION MARKETING  Commissioned by subscription bureau, CDS Global, the survey polls the views of 122 publishers as to how they approach their own subscription marketing activity and how they see the subs business developing.

THE SINGLE SUBSCRIPTION VIEW Sponsored by Royal Mail, the project pooled 4.3m active subscriber records across 9 of the UK’s leading consumer magazine publishers to gain a unique profile of the current subscription market.

BEYOND THE SUBSCRIPTION: Tracking the Customer Journey  B2B research on how customer journey disciplines are used in a range of industries and how they apply to magazine publishers.

THE LOYALTY CHALLENGE: How Consumer Magazine Subscriptions Work  Consumer research, qualitative & quantitative, investigating why subscribers subscribe and why non-subscribers do not. Go to the Brandlab website for a free download of the full report.

HOW MAGAZINES WORK AT RETAIL  Consumer research, qualitative & quantitative, looking at how and why shoppers choose the magazines they do in-store.

MAGAZINES IN A SUPERMARKET ECONOMY  A review of the role of supermarkets in general consumer shopping patterns, how that is impacting on magazines and what publishers need to do in response.

SPECIALIST MAGAZINE PUBLISHERS  A survey of the specialist consumer magazine business with a benchmarking of publisher practices and attitudes.

PPA RETAIL PROMOTIONAL SPEND STUDY  A survey of how much money the major publishers and distributors are spending on retail schemes and with whom.

MAGAZINES & THE INDEPENDENT RETAILER  The complete overview of how independent retailers operate and what the magazine consumer thinks of them.

MAGAZINES & THE MULTIPLE RETAILER  Interviews with consumers about how they shop for magazines in high street and supermarket outlets and how this differs from independent newsagents.

CONSUMER MAGAZINE PROMOTIONS  A survey of how magazine publishers spend their money to boost copy sales.

SIZING THE VALUE OF EPOS TO THE MAGAZINE SUPPLY CHAIN  The definitive statement, commissioned by the industry, as to the real value of EPOS to the supply chain.

BRANDING FOR TOMORROW’S PUBLISHER  Brand assessment techniques for magazine publishers with a review of the organisational implications of branding.