Reports + Presentations

Wessenden Marketing’s public reports and presentations define the key trends and developments in the media business. These are freely available to download, usually in PDF format.

  • PUBLISHING FUTURES 2012 An overview of where the publishing business thinks it is heading: future prospects, opportunities and threats.  For a full presentation pack of the results (£95 + VAT), please contact info@wessenden.com
  • SUBSCRIBER SERVICE SURVEY Commissioned by subscription bureau, Dovetail, the survey polls the views of 125,000 active subscribers across 472 magazines published by 58 publishers as to how they feel about their magazine subscription and the customer journey from acquisition to renewal. Full report available for download shortly. Contact us for more details. Topline summary available in the “Wessenden in the News” section.
  • THE POWER OF MAGAZINES A summary of what the key retail multiple groups think about the News + Magazines category. Click here for a free download of a presentation made to the PPA Retail Forum [PDF format].
  • SUBSCRIPTION MARKETING 2010 Commissioned by subscription bureau, CDS Global, the survey polls the views of 122 publishers as to how they approach their own subscription marketing activity and how they see the subs business developing. 
  • THE SINGLE SUBSCRIPTION VIEW Sponsored by Royal Mail, the project pooled 4.3m active subscriber records across 9 of the UK’s leading consumer magazine publishers to gain a unique profile of the current subscription market.  Click here for a free download of the full report [PDF format].
  • BEYOND THE SUBSCRIPTION: Tracking the Customer Journey (2008) B2B research on how customer journey disciplines are used in a range of industries and how they apply to magazine publishers. Click here for a free download of the full report. [PDF format]
  • THE LOYALTY CHALLENGE: How Consumer Magazine Subscriptions Work (2006) Consumer research, qualitative & quantitative, investigating why subscribers subscribe and why non-subscribers do not. Go to the Brandlab website for a free download of the full report.
  • HOW MAGAZINES WORK AT RETAIL (2006) Consumer research, qualitative & quantitative, looking at how and why shoppers choose the magazines they do in-store. Click here for a free download of the full report. [PDF format]
  • MAGAZINES IN A SUPERMARKET ECONOMY (2005) A review of the role of supermarkets in general consumer shopping patterns, how that is impacting on magazines and what publishers need to do in response. Click here for a free download of the full report. [PDF format]
  • SPECIALIST MAGAZINE PUBLISHERS (2005) A survey of the specialist consumer magazine business with a benchmarking of publisher practices and attitudes. Click here for a free download of the full report. [PDF format]
  • PPA RETAIL PROMOTIONAL SPEND STUDY (2004) A survey of how much money the major publishers and distributors are spending on retail schemes and with whom. Click here for a free download of the management summary. [PDF format]
  • MAGAZINES & THE INDEPENDENT RETAILER (2003) The complete overview of how independent retailers operate and what the magazine consumer thinks of them. Click here for a free download of the full report [PDF format]
  • MAGAZINES & THE MULTIPLE RETAILER (2003) Interviews with consumers about how they shop for magazines in high street and supermarket outlets and how this differs from independent newsagents.  Click here for a free download of the full report [PDF format]
  • CONSUMER MAGAZINE PROMOTIONS (1999) A survey of how magazine publishers spend their money to boost copy sales. Click here for a free download of the full report. [PDF format]
  • SIZING THE VALUE OF EPOS TO THE MAGAZINE SUPPLY CHAIN (1999) The definitive statement, commissioned by the industry, as to the real value of EPOS to the supply chain. Click here for a free download of the full report. [PDF format]
  • BRANDING FOR TOMORROW’S PUBLISHER (1998) Brand assessment techniques for magazine publishers with a review of the organisational implications of branding. Click here for a free download of the full report [PDF format]