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Details and downloads below……
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Details and links below…….
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Full inventory below……
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The mediafutures benchmarking project, now in its eleventh year, went international in 2020.
Since 2009, Wessenden Marketing has been tracking the changes in the UK publishing and media industry through its annual mediafutures project. The unique aspect of mediafutures is that it digs beneath the surface of individual companies to focus and track key operational metrics. It is based on senior executives within the business sharing (anonymously and confidentially) what their key issues are, where they see significant opportunities and how they are allocating their resources.
We engaged with 177 media companies in UK, Europe & Asia Pacific, plus an additional 154 companies in the USA.
The result is two reports: mediafutures EUROPE and mediafutures USA – with a bridge linking the key findings of the two.
These are practical, working documents, providing a mass of statistics and shared insights. The aim is to provide the context to navigate the stormy waters more confidently. The reports are a usable toolkit of key ratios which can be used instantly in any media business. The key variables are the same in any organisation and fall into three broad sections: Revenues, Organisation and Performance.
mediafutures Europe report
177 companies in UK, Europe & Asia Pacific, across five industry categories: Consumer Media, B2B, Events, Customer Media & News Media.
• Click here to download the Executive Summary.
mediafutures USA report
154 companies in the USA, across four industry categories: Consumer Media, B2B, Events & Customer Media.
• Click here to download the Executive Summary.
The two report bundle
The Europe and USA reports are available in in bundle at £995. Just contact info@wessenden.com to buy.
• mediafutures LIVE Intensive. A 1-2 hour virtual, interactive session tailored for individual companies. £350 + VAT.
• mediafutures LIVE Extended. A half to full-day session tailored for individual companies. Price on application.
Full Performance Accelerator
A diagnostic review of the organisation, lifting the bonnet of an individual company. Price on application.
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During the summer of 2020, Distripress polled a sample of its members about how they were getting through the difficult trading conditions. The resultant “Global Distribution Tracker (GDT) Pulse Update” was published in August 2020 and provided feedback from publishers, wholesalers, distributors and retailers in 23 countries in every continent, as it mapped the immediate changes to working practices made as a result of the pandemic.
Then, in November, a full report was published.
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For more information on any of these reports, please contact info@wessenden.com.
SELLING MAGAZINES IN AN AMAZON WORLD. The magazine subscription in the bigger Subscription Economy.
SUBSCRIPTION FUTURES. Benchmarking publisher subscription practice & budgets.
SUBSCRIBER SERVICE SURVEY. Polling the views of 144,000 active subscribers across 499 magazines published by 62 publishers as to how they feel about their magazine subscription and the customer journey from acquisition to renewal.
EUROPEAN DIGITAL MEDIA LANDSCAPE: The Future of Paper & Print. Forecasting the future paper consumption of five sectors: Newspapers, Magazines, Books, Advertising & Commercial and Office & Business.
DIGITAL SUBSCRIBER SURVEY. Polling the views of active subscribers about their usage of magazine digital editions and publisher websites .
SUBSCRIPTION MODELS ACROSS A DIGITAL WORLD. Looking at subscription marketing practice around the world to set UK publisher models in a global context.
BUSINESS MODELS FOR A DIGITAL WORLD. Comparing the best of UK publisher subscription practice with what companies in other Media & Entertainment sectors are doing.
THE POWER OF MAGAZINES. B2B research on what the key retail multiple groups think about the News + Magazines category.
THE SINGLE SUBSCRIPTION VIEW. Pooling 4.3m active subscriber records across 9 of the UK’s leading consumer magazine publishers to gain a unique profile of the current subscription market.
BEYOND THE SUBSCRIPTION: Tracking the Customer Journey. Benchmarking how customer journey disciplines are used in a range of industries and how they apply to magazine publishers.
THE LOYALTY CHALLENGE: How Consumer Magazine Subscriptions Work. Consumer research, qualitative & quantitative, investigating why subscribers subscribe and why non-subscribers do not.
HOW MAGAZINES WORK AT RETAIL. Consumer research, qualitative & quantitative, looking at how and why shoppers choose the magazines they do in-store.
MAGAZINES IN A SUPERMARKET ECONOMY. Reviewing of the role of supermarkets in general consumer shopping patterns, how that is impacting on magazines and what publishers need to do in response.
SPECIALIST MAGAZINE PUBLISHERS. B2B research looking at the specialist consumer magazine business with a benchmarking of publisher practices and attitudes.
RETAIL PROMOTIONAL SPEND STUDY. A survey of how much money the major publishers and distributors are spending on retail schemes and with whom.
MAGAZINES & THE INDEPENDENT RETAILER. Looking at how independent retailers operate and what the magazine consumer thinks of them.
MAGAZINES & THE MULTIPLE RETAILER. Consumer research looking at how consumers shop for magazines in high street and supermarket outlets and how this differs from independent newsagents.
CONSUMER MAGAZINE PROMOTIONS. A survey of how magazine publishers spend their money to boost copy sales.
SIZING THE VALUE OF EPOS TO THE MAGAZINE SUPPLY CHAIN. The definitive statement, commissioned by the industry, as to the real value of EPOS to the supply chain.
BRANDING FOR TOMORROW’S PUBLISHER. Brand assessment techniques for magazine publishers with a review of the organisational implications of branding.
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For copies of all these reports, please contact info@wessenden.com.
Based on several phases of research, a survey of how consumer attitudes to the magazine subscription are changing in a market where the Recurring Revenue Model is becoming much more widely used.
Click here for an overview.
Click here to download a presentation of the report.
To read the full report, press the DOWNLOAD button below.
An overview of where the magazine publishing/media business thinks it is heading: future prospects, opportunities and threats.
To read the full report, press the DOWNLOAD button below.
A benchmarking survey of 48 magazine publishers, both Consumer and B2B, showing how the magazine industry is approaching the subscription challenge in terms of organisational structures, staffing, budgets and marketing practices.
Click here for an overview.
To read the full report, press the DOWNLOAD button below.
Commissioned by the PPA, a model of how to grow magazine sales through the retail channel.
To read the full report, press the DOWNLOAD button below.
An overview of print press sales trends around the world, both newspapers and magazines, and the key issues facing those companies involved in distributing press products across national borders.
Click here for an overview.
Click here to download the Executive Summary.
Click here to listen to a radio interview with Jim Bilton on The Stack about the Distripress report.
For the full report, contact Distripress: tracy.jones@distripress.org
To read view a presentation of the report, press the DOWNLOAD button below.
A presentation to the German magazine publishers association about the current global trends in magazine retail promotions.
To read the full report, press the DOWNLOAD button below.
For more information on the following range of reports and presentations, please contact us at info@wessenden.com.
SUBSCRIBER SERVICE SURVEY. The survey polls the views of 144,000 active subscribers across 499 magazines published by 62 publishers as to how they feel about their magazine subscription and the customer journey from acquisition to renewal.
5 TOP TIPS FOR SURVIVING IN THE DIGITAL WORLD. An InPublishing webinar where Jim Bilton outlines the five key things that a publisher needs to know in order to turn the digital “to do” list into a real digital strategy.
EUROPEAN DIGITAL MEDIA LANDSCAPE TO 2020: The Future of Paper & Print. Commissioned by The Stationers’ Company, the report forecasts the future paper consumption of five sectors: Newspapers, Magazines, Books, Advertising & Commercial and Office & Business.
DIGITAL SUBSCRIBER SURVEY. A pilot survey which polls the views of active subscribers about their usage of digital editions and publisher websites
SUBSCRIPTION MODELS ACROSS A DIGITAL WORLD. The report looks at subscription marketing practice around the world to set UK publisher models in a global context.
BUSINESS MODELS FOR A DIGITAL WORLD. Comparing the best of UK publisher subscription practice with what companies in other Media & Entertainment sectors are doing.
THE POWER OF MAGAZINES. A summary of what the key retail multiple groups think about the News + Magazines category.
THE SINGLE SUBSCRIPTION VIEW. Sponsored by Royal Mail, the project pooled 4.3m active subscriber records across 9 of the UK’s leading consumer magazine publishers to gain a unique profile of the current subscription market.
BEYOND THE SUBSCRIPTION: Tracking the Customer Journey. B2B research on how customer journey disciplines are being used in a range of industries and how they apply to magazine publishers.
THE LOYALTY CHALLENGE: How Consumer Magazine Subscriptions Work. Consumer research, qualitative & quantitative, investigating why subscribers subscribe and why non-subscribers do not.
HOW MAGAZINES WORK AT RETAIL. Consumer research, qualitative & quantitative, looking at how and why shoppers choose the magazines they do in-store.
MAGAZINES IN A SUPERMARKET ECONOMY. A review of the role of supermarkets in general consumer shopping patterns, how that is impacting on magazines and what publishers need to do in response.
SPECIALIST MAGAZINE PUBLISHERS. A survey of the specialist consumer magazine business with a benchmarking of publisher practices and attitudes.
PPA RETAIL PROMOTIONAL SPEND STUDY. A survey of how much money the major publishers and distributors are spending on retail schemes and with whom.
MAGAZINES & THE INDEPENDENT RETAILER. The complete overview of how independent retailers operate and what the magazine consumer thinks of them.
MAGAZINES & THE MULTIPLE RETAILER. Interviews with consumers about how they shop for magazines in high street and supermarket outlets and how this differs from independent newsagents.
CONSUMER MAGAZINE PROMOTIONS. A survey of how magazine publishers spend their money to boost copy sales.
SIZING THE VALUE OF EPOS TO THE MAGAZINE SUPPLY CHAIN. The definitive statement as to the real value of EPOS to the supply chain.
BRANDING FOR TOMORROW’S PUBLISHER. Brand assessment techniques for magazine publishers with a review of the organisational implications of branding.
