The Big Picture – July 2014 The Big Picture – July 2014

The Big Picture – July 2014

Re-inventing.  Re-imagining.  Re-structuring. The Big Picture is the lead article in the “Wessenden Briefing” newsletter. These 3 “Rs” all feature heavily in this issue as companies up and down the supply chain flex to meet the challenging conditions out in the market.  One of the key themes of The Stationers Company’s “European Digital Media Landscape […]

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Wessenden Briefing: Latest Issue Wessenden Briefing: Latest Issue

Wessenden Briefing: Latest Issue

Issue 173 (July 2014) News Review: the month’s key events in focus Key indicators Publishing Middlemen Retailing Direct + digital Finance round-up ———————————————————————————————————————————————————————————————————————————— Aldi and News & Magazines The leading hard discounter is rolling out N&M around its estate after a test.  What are they up to and will this make a difference to a […]

read more
Business Models for a Digital World Business Models for a Digital World

Business Models for a Digital World

How do they make money from doing that? The PPA recently commissioned Wessenden Marketing to conduct a study into how media companies make money in the digital age, entitled, “Business Models for a Digital World.”   Did you know that Amazon loses $3 on every Kindle Fire that it sells in the USA while Apple […]

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Publishing Futures 2014 Overview Publishing Futures 2014 Overview

Publishing Futures 2014 Overview

Optimism.  Realism.  Challenge. The PPA’s annual Publishing Futures survey provides the most comprehensive set of data on the UK consumer magazine and business publishing sector – but what does it tell us about where the industry’s heading? Jim Bilton of Wessenden Marketing, author of the report, digs into the results to reveal a complex mix […]

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The Big Picture

The Big Picture – July 2014

The Big Picture – July 2014

Re-inventing.  Re-imagining.  Re-structuring. The Big Picture is the lead article in the “Wessenden Briefing” newsletter. These 3 “Rs” all feature heavily in this issue as companies up and down the supply chain flex to meet the challenging conditions out in the market.  One of the key themes of The Stationers Company’s “European Digital Media Landscape […]

Jul 11, 2014 7:00

Direct & Digital

Mapping a Multi-Channel World

Mapping a Multi-Channel World

Print might still be the platform of choice for a majority of magazine subscribers, but the trend towards digital is gathering pace. Take a look at the current ereader hardware sales figures; in fact just look at the latest iPad sales figures. The clear picture is that the UK consumer is becoming very digital, very […]

Jul 16, 2012 20:59

Subscriptions

Joining up the Customer Service Dots

Joining up the Customer Service Dots

The latest Dovetail Subscriber Service Survey was the biggest yet, with over 125,000 active magazine subscribers taking part, making it one of the largest customer service surveys in any industry.   “Multi-channel” is the phrase on everyone’s lips, whether you are a publisher, a retailer or an FMCG manufacturer. Delivering a service via all the […]

Jul 16, 2012 21:56

Retail

The Power of Magazines

The Power of Magazines

What do retailers really think about magazines?

The Power of Magazines presentation, commissioned by the PPA, gives an overview of what some of the key retail multiples think of magazines – the product, the trends and how the whole supply chain works.

Mar 7, 2011 23:58

Recent Articles

Jim Bilton presenting Via Live Link from London at the 59th Distripress Congress in Cannes

Jim Bilton, managing director of Wessenden Marketing, UK, presenting a summary and highlights of the Distripress Circulation Monitor via live link from London at the 59th Distripress Congress in Cannes.

The Big Picture – July 2014

The Big Picture – July 2014

Re-inventing.  Re-imagining.  Re-structuring. The Big Picture is the lead article in the “Wessenden Briefing” newsletter. These 3 “Rs” all feature heavily in this issue as companies up and down the supply chain flex to meet the challenging conditions out in the market.  One of the key themes of The Stationers Company’s “European Digital Media Landscape […]

The Big Picture – May 2013

The Big Picture – May 2013

“Bifocal Management.” “Bifocal management” is a neat phrase which captures the current need to keep a long-term strategy in view at the same time as still trying to do the basics of the “day job” That double perspective is a theme which runs through the PPA’s Publishing Futures 2013 report where magazine publishers are trying […]

The Big Picture – March 2013

The Big Picture – March 2013

“A nice, long, slow transition.” “A nice, long, slow transition into digital.”  That is the forecast for magazines from the person at Amazon who looks after content for the Kindle – Russ Grandinetti.  While the transition – if that is what it actually is – may not feel as though it is nice, long and […]

Wessenden Briefing: Latest Issue

Wessenden Briefing: Latest Issue

Issue 173 (July 2014) News Review: the month’s key events in focus Key indicators Publishing Middlemen Retailing Direct + digital Finance round-up ———————————————————————————————————————————————————————————————————————————— Aldi and News & Magazines The leading hard discounter is rolling out N&M around its estate after a test.  What are they up to and will this make a difference to a […]

Joining up the Customer Service Dots

Joining up the Customer Service Dots

The latest Dovetail Subscriber Service Survey was the biggest yet, with over 125,000 active magazine subscribers taking part, making it one of the largest customer service surveys in any industry.   “Multi-channel” is the phrase on everyone’s lips, whether you are a publisher, a retailer or an FMCG manufacturer. Delivering a service via all the […]

Mapping a Multi-Channel World

Mapping a Multi-Channel World

Print might still be the platform of choice for a majority of magazine subscribers, but the trend towards digital is gathering pace. Take a look at the current ereader hardware sales figures; in fact just look at the latest iPad sales figures. The clear picture is that the UK consumer is becoming very digital, very […]

Business Models for a Digital World

Business Models for a Digital World

How do they make money from doing that? The PPA recently commissioned Wessenden Marketing to conduct a study into how media companies make money in the digital age, entitled, “Business Models for a Digital World.”   Did you know that Amazon loses $3 on every Kindle Fire that it sells in the USA while Apple […]

Publishing Futures 2014 Overview

Publishing Futures 2014 Overview

Optimism.  Realism.  Challenge. The PPA’s annual Publishing Futures survey provides the most comprehensive set of data on the UK consumer magazine and business publishing sector – but what does it tell us about where the industry’s heading? Jim Bilton of Wessenden Marketing, author of the report, digs into the results to reveal a complex mix […]

ACE and Wessenden launch EMPOWER 2014

ACE and Wessenden launch EMPOWER 2014

The Association of Circulation Executives (ACE) commissioned Wessenden Marketing to run the EMPOWER circulation executive development programme in 2014.