Insight & consultancy
for media companies

Wessenden News

PUBLISHINGFUTURES 2017: Managing Audience

As distribution becomes “dynamic” and Circulation Departments morph into Audience Teams, there is a real change in how publishers are managing the channels to the end-user. The context to all this is shown in the publishingfutures survey where the 99… Read more
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PUBLISHINGFUTURES 2017: The magic of organisation change

The publishingfutures project is built around three core modules: • Front-end REVENUES: where the money is coming from and how that revenue profile is changing. • Back-end PERFORMANCE outputs: the key metrics are turnover growth, profitability, productivity and corporate confidence.… Read more
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PUBLISHINGFUTURES 2017: The performance metrics

Even though the industry may well have changed markedly over the last 12 months in a number of important ways, the key metrics that track those shifts remain the same. Four key factors are measured in the project: turnover growth,… Read more
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PUBLISHINGFUTURES 2017: The digital to-do list

“Digital” is a big word. It covers lots of different dimensions in any media organisation. The primary application is in the digital delivery of content – websites, apps, emails & enewsletters, digital magazines, etc. Yet it also covers data management,… Read more
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PUBLISHINGFUTURES 2017: The major revenue streams

The output from this year’s publishingfutures project is not so much a report, but more of a diagnostic tool.  It provides the structure for publishers to “run the ruler” over their operations to get a better sense of how their… Read more