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Industry News

Finding the opportunity in disruption

Diversifying. Converging. Fragmenting.  Those are the key themes from the latest Distripress Circulation Monitor, undertaken for the international press association by Wessenden Marketing. Last year was a bad year for Distripress members. The subtitle of the 2017 DCM report was… Read more
mediafutures 2018

MEDIAFUTURES: The key industry dynamics

mediafutures 2018/19 is showing that while publishers are finding it tough going this year, things are better than in 2017 and that there is more optimism about 2019. The four key industry metrics provide more detail. TURNOVER GROWTH 65% of… Read more
mediafutures 2018

MEDIAFUTURES: Wessenden and CDS launch mediafutures 2018/19

mediafutures is an annual benchmarking project, now in its ninth year, undertaken by Wessenden Marketing in partnership with InPublishing and with CDS Global as the strategic partner. The definitive benchmarks With 84 companies taking part in the latest 2018/19 survey,… Read more
Wessenden News

6 hot mediatech developments disrupting the industry

As the publishing industry becomes increasingly digitised, technological innovations happen at a more rapid pace as each day passes.”It’s a relentlessly fast, totally unpredictable, noisy business which is driven by tech developments,” says Jim Bilton, managing director of Wessenden Marketing.… Read more
wessendenbriefing current issue

Transformational versus binary

Sainsbury’s announced its mega-merger with Asda as “transformational”: that the linking of the two companies will produce a dynamic and innovative new force in retailing. Yet many commentators are suggesting that the deal is much more binary than that: a… Read more